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Example of penetration pricing

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Penetration Pricing Examples Chroncom

The penetration pricing strategy offers a highquality product at a much lower than expected price. This combination helps the business enter a new market even when strong competitors exist, and it builds loyalty with new customers from the beginning.



Penetration Pricing Examples Chroncom

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Penetration Pricing Examples Chroncom

Penetration pricing is a plan to enter a market with products that are priced well below the competition's. It is intended to get immediate attention from consumers and dominate the market. The strategy discourages competitors from entering the market because of the artificially low profit margins.

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